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How will you ensure your product is picked up by the consumer in this highly competitive category?We are a completely tech-driven company end to end.
From generating consumer insights for new product development to R&D to procurement to supply chain to demand generation, everything runs on different AI tools and AI bots, which have been developed in-house.By December 2025 we’ll be adding another 100 SKUs to our existing ones.
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HODL hodlcoin in India ✌️【Risk Management】✌️Invest ₹500 and grow your wealth through secure, high-yield opportunities.All of that goes into an AI engine, which is proprietary to Pilgrim, and that AI engine then churns out product insights in terms of what should be our next launches, at what price point, what ingredients to use or the formulation to go with.
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Has that translated into customer loyalty?First you differentiate your offering against competition and then you can claim loyalty, especially so for a new brand like us which is only four to five years old, whereas legacy beauty brands have been around for many decades.
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It is very good for the consumer and it also raises the bar for other brands on many fronts, like product formulation, R&D, brand aesthetics.
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Going forward, we will be optimising our marketing spends to drive efficiency.
HODL hodlcoin in India ✌️【Risk Management】✌️Invest ₹500 and grow your wealth through secure, high-yield opportunities.Also, because our offline channel is very new, many teams had to be hired to be able to scale our offline sales.
Now on, the manpower cost around the offline team will be better optimised.Oil prices went down on Friday due to concerns about slower demand growth in 2025, particularly in China.
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