₹1592
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How will you ensure your product is picked up by the consumer in this highly competitive category?We are a completely tech-driven company end to end.
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Has that translated into customer loyalty?First you differentiate your offering against competition and then you can claim loyalty, especially so for a new brand like us which is only four to five years old, whereas legacy beauty brands have been around for many decades.
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It is very good for the consumer and it also raises the bar for other brands on many fronts, like product formulation, R&D, brand aesthetics.
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