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Likemarketingany commodity with few distinguishing features, the genius often lies not in hard selling an unheard-of feature, but in offering a fresh perspective on specific user (travelers in this case) behaviours.
MakeMyTrip’s latest campaign precisely achieves that, which makes it such a compelling watch.Each film in the campaign addresses key behavioural patterns in the travelindustry, whether its traditional group tours promising ‘Indian pleasures’ abroad, rogue villa listings, or the perennial issue of hidden charges.
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