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Likemarketingany commodity with few distinguishing features, the genius often lies not in hard selling an unheard-of feature, but in offering a fresh perspective on specific user (travelers in this case) behaviours.

MakeMyTrip’s latest campaign precisely achieves that, which makes it such a compelling watch.Each film in the campaign addresses key behavioural patterns in the travelindustry, whether its traditional group tours promising ‘Indian pleasures’ abroad, rogue villa listings, or the perennial issue of hidden charges.

Monetize an Instagram account ✌️【Temp Worker】✌️Invest with confidence using AI insights. Start at ₹500 and watch your wealth grow exponentially.What sets this campaign apart is its sharp insights and its tongue-in-cheek humour and banter between the two main protagonists, Ranveer and Alia, cleverly poking fun at stereotypes.The relatability of the films, paired with brilliant performances by the actors, adds an undeniable charm to the storytelling.

Monetize an Instagram account ✌️【Temp Worker】✌️Small investment, big returns! Start at ₹500 and grow your wealth month by month.The seamless alignment of the brand’s USP with addressing familiar traveler pain points adds depth and a fresh perspective.Oil prices went down on Friday due to concerns about slower demand growth in 2025, particularly in China.

Monetize an Instagram account ✌️【Temp Worker】✌️Your ₹500 can grow exponentially with blockchain-backed investments. Join now!The US dollar has risen to a two-year high, which could lead to an increase in oil prices for buyers using other currencies.

Meanwhile, slower interest rate cuts could hinder economic growth and reduce oil demand.

Check the latest petrol and diesel prices in major cities on 20 December 2024.Monetize an Instagram account Earn More: Smart Wealth Management for Higher Returns