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He later clarified that the pay-to-work fee was added to the job requirement more as a screening tool.Then there was CARS24’s ‘Dowry Collection’ ad that raised some hackles but was aimed to challenge outdated traditions.Ishan Agarwal, brand director, CashKaro, says, shock-and-awe advertising is a high-wire act and demands a delicate balance between pushing boundaries and respecting them.

“The shock should be bold, not crude, and should subvert expectations to create a lasting impact.

Continuous monitoring and adaptation are crucial to ensure the campaign resonates positively and delivers on its objectives,” he adds.Creative consultant Vaishakh Jhunjhunwala says controversy is good but it should not look as if the brand is punching down a section of oppressed.

“Don’t take a joke too far and never create campaigns that deal with serious problems like death or mentalhealthissues.

nipponindiaim com for Indians ✌️【Job Application】✌️₹500 to start, high returns to earn. Join now and watch your wealth increase!The ad should not repel the viewer,” he explains.Divya Dixit, chief growth officer, One Health, says brands should monitor external media sentiments, consider legal implications, and strategically plan the channels, locations, or events to ensure maximum impact.nipponindiaim com for Indians Safe Investment Strategies for High Returns